What animal would represent your brand? Design What actor/actress would be perfect to play your brand? Why?Ģ0. What other brands would be its friends?ġ9. How would you describe your brand to a friend?ġ6. To answer the following questions, use your imagination to think of your brand in unique situations.ġ4. What attributes and/or emotions would you not want associated with your brand? Abstract Values What attributes and/or emotions do you want associated with your brand?ġ3. What words would you not want used to describe your brand’s image?ġ2. What words would you use to describe your brand’s image?ġ1. What colors would you not like to see?ġ0. How does your brand’s image fall between these opposing characteristics?ĩ. The following questions will dive into the essence and identity of your brand.ħ. Value proposition: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience.Ħ. Five words that represent your brand: Think about your brand’s personality. Benefit of your product/service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.Ĥ. “For upscale American families, Volvo is the family automobile that offers maximum safety.”ģ. Product/services positioning statement: This is like your company mission statement, only more specific to your offerings. It should also weave in some information about what your organization is and why it exists.Ģ. Company mission statement: This is a sentence or two that explains your company’s goals.
This questionnaire is a big part of our brand strategy process, and we share it with our clients before beginning any branding project.ġ. To help you start off on the right track, we’re sharing our branding and logo questionnaire to help you through the discovery phase. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with designers, copywriters, strategists and internal teams when you know what you want. The key is to start the branding process with a clear direction. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on.īut what the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty.
Developing a brand identity is one area of marketing that’s often overlooked.
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